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| Tuesday, September 30, 2003 |
Calling Colin Farrell: According to a press release we received, interest is so great for Briscoes Irish Country Liqueur that the company is flying in a limited number of cases from Ireland so that stores will have Briscoes in time for the festival of Sukkot, which begins next week. “The initial reaction to Briscoes from retailers and other members of the trade has been remarkable; in fact, it has been overwhelmingly greater than we ever expected,” commented Howard Wang, Royal’s Vice President of Metro Marketing. The press release also noted the fact that the drink was made with a non-dairy substitute so you can imbibe it with a meat meal. Whew. We were getting a little worried there. Now, if it were only kosher for Passover.
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